Industries › E-commerce & Retail
Online sellers often look at payouts and think that's revenue. It isn't. Shopify, Amazon and Etsy deposit sales after taking out fees, refunds, shipping and advertising, so your real sales and real margin are hidden unless the books break them out.
We work with e-commerce brands and brick-and-mortar retailers to record sales at gross, track inventory and cost of goods sold, and show the margin you're actually earning.
What we handle for e-commerce and retail
- Shopify, Amazon, Etsy and other marketplace payouts broken out into sales, fees, refunds and shipping
- Inventory purchases and cost of goods sold tracked so gross margin is accurate
- Advertising spend by channel
- Merchant and payment processor fees
- Retail store POS sales reconciled to deposits
- Sales tax collected by marketplaces separated from tax you collect yourself
Arizona tax notes
Arizona taxes retail sales under transaction privilege tax. For online sales, marketplaces such as Amazon and Etsy generally collect and remit the tax for you, but sales through your own website usually don't work that way, so they need to be tracked separately.
Selling into other states can create sales tax obligations there once you pass their thresholds. We report your sales by state so you and your tax advisor can see when you're getting close.
More than bookkeeping: insight you can use
We're more than a bookkeeper who keeps your books current. Every month we look at your numbers and tell you what they mean: where margins are slipping, which costs are creeping up, and practical ideas to make and save more money. Think of us as a light fractional CFO, at a bookkeeping price.
For e-commerce and retail, that usually means:
- Gross margin by product or channel
- Return on ad spend and customer acquisition cost
- Inventory turnover and slow-moving stock
- Cash flow planning around inventory purchases
What it costs
Monthly bookkeeping starts at $250 per month. Most of our clients pay around $500 per month, depending on how many accounts we reconcile and how many transactions you have. Book a quick call and we'll give you an exact quote.
Frequently asked questions
Do you use apps like A2X or Synder?
Yes. For higher-volume sellers we use a connector app to bring payouts into QuickBooks in summary form, which keeps the books accurate and clean.
Can you track inventory in QuickBooks Online?
Yes, either in QuickBooks Online itself or by recording cost of goods sold from your inventory system, depending on your size.
Do I owe sales tax in other states?
It depends on your sales volume in each state. We report sales by state so you can see where you're close to a threshold and talk to your tax advisor.
Services for your business
We work with e-commerce and retail across Arizona, including Gilbert, Mesa, Chandler, Queen Creek, Phoenix and Scottsdale. See all service areas.
What Our Clients Say
★★★★★ 5.0 on Google
Get your books in order
Plans start at $250 per month, and most clients pay around $500. Book a free call and we'll give you an exact quote for your e-commerce and retail business.